Authority Intelligence™

Don't claim expertise.

Demonstrate it.

AI makes knowledge accessible to everyone. That makes your human expertise even more valuable.

We make your expertise visible to the prospective clients who matter — so more of the right prospects get to know you, trust you, and ultimately become clients.

Most Advisory Firms Don’t Have an Expertise Problem.

They have an Authority Gap™

Every Expertise-Driven Firm Actually Has Two Reputations.

The reputation you build during the engagement. And the reputation you build before the first conversation.

Clients Experience More Than Prospects See.

Your clients experience years of knowledge, experience, and strategic insight. New prospects mainly see a website, a LinkedIn profile, and a few articles.

An Authority Gap™ Emerges.

When prospects cannot fully experience your true expertise beforehand, a gap emerges between how your clients value you and how prospects perceive you.

That Has Commercial Consequences.

Prospects are more likely to compare on price, the sales cycle becomes longer, and you spend more time explaining your added value instead of advising.

Authority Intelligence™

You bring the expertise. We do the rest.

We Discover.

We identify which expertise your prospects are not yet fully experiencing — and which prospective clients you want to reach.

We Build.

We translate your organization’s knowledge, experience, and way of thinking into a consistent stream of Authority Content.

We Connect.

We identify, select and connect you with prospective clients that align with your organisation’s growth objectives.

Outbound × Inbound

Authority Only Works When the Right People See It.

OUTBOUND

The Right Audience.

Every week, we identify relevant prospective clients your experts can personally connect with.

INBOUND

The Right Expertise.

Your experts consistently share their knowledge, experience, and way of thinking.

Outbound Connects You With the Right People.

Inbound Gives Them a Reason to Keep Paying Attention.

Not Just More Reach.

The Right Reach.

Authority Isn’t Built by Reaching as Many People as Possible, but by Being Visible Often Enough to the Right People.

EXISTING RELATIONSHIPS

Discover more and more about how you think and where your true expertise lies.

NEW PROSPECTS

Every week, we bring carefully selected prospective clients to your attention.

YOUR EXPERTISE

Remains consistently visible in the meantime, allowing recognition to develop into trust over time.

This Is How We Build an Increasingly Relevant Audience Around Your Expertise.

Who Is Authority Intelligence™ For?

We work with partner- and founder-led firms in specialized, high-value professional services — from M&A and corporate finance to tax advisory, strategy consulting, and specialist finance.

Organizations where clients ultimately choose the people, their expertise, and their judgement — but where prospects still experience too little of that before the first conversation.

90-Day Authority Cycle

One Quarter. One Integrated System.

STRATEGY & EXPERTISE

We analyze your market, target audience, and positioning to determine which expertise is most relevant to prospective clients.

Based on that analysis, we develop targeted questions that bring out your organization’s knowledge, experience, and way of thinking.

AUTHORITY CAMPAIGN

We translate your expertise into a series of in-depth publications that make your knowledge and way of thinking visible every week on LinkedIn and other channels where your target audience is active.

PROSPECT INTELLIGENCE

We analyze your market and target audience and identify prospective clients that are commercially relevant to your organization.

Each week, we select the most promising prospects for you to personally connect with.

Authority Essential™

€997/month

From 3 months - cancel anytime

For experts who want to make their expertise consistently visible through written and visual Authority content.

Authority Strategy
90-Day Authority Cycle
Expert Interview
Thought-leadership content
LinkedIn-content
Visual content
Publishing Schedule
Relevant Prospect Selection
Outbound ondersteuning
Fully Managed

Authority Intelligence™

€1.497/month

From 3 months - cancel anytime

For experts who want to make not only their expertise, but also themselves visible through professional video.

Authority Strategy
90-Day Authority Cycle
Expert Interview
Thought-leadership content
LinkedIn-content
Visual content
Publishing Schedule
Relevant Prospect Selection
Outbound ondersteuning
Fully Managed
Professional Video
Video snippets

BEHIND Authority Intelligence™

Adrian Bol

Authority Intelligence™ was born at the intersection of storytelling, strategy, and corporate communications.

Over more than 20 years, Adrian has worked on translating complex ideas into clear, compelling stories for organizations including ING Private Banking, Exact, and Wolters Kluwer. Throughout that work, he saw the same principle time and again: people are not convinced because you tell them how good you are, but because you allow them to experience how you think and what you see.

That experience became the foundation for Authority Intelligence™ — a strategic methodology that helps specialist advisory firms make the knowledge, experience, and way of thinking of their experts visible to the prospective clients who matter.

Not by claiming expertise, but by demonstrating it — before the first conversation.